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Big Dreams, Small Screens: Online Video for Public Knowledge and Action — Publications — Center for Social Media at American University January 29, 2007

Posted by James G. Milles in Digital distribution.

Here is a new report from The Center for Social Media at American University: Big Dreams, Small Screens: Online Video for Public Knowledge and Action.  From the Executive Summary:

This study describes ways in which users are employing popular commercial online digital video platforms, such as YouTube, GoogleVideo, and MySpace, to create, exchange, and comment upon information for public knowledge and action.

These new platforms provide a site to test the proposition that new publics are being created around open media spaces on the Internet. These emerging video sites are enormously popular, potentially attracting new viewers to issues familiar to advocates and potentially creating new networks of concern….

Some public-issue, topical campaigns attracted signiicant attention and resulted in action, especially if they used humor, music, melodrama, scare tactics, celebrity endorsements, or personal narratives. Campaigns also evidenced the key role of interaction and response in creating new work. In public-issue work as elsewhere, users are critiquing, celebrating, or mashing up both mainstream content and the videos produced by other users.

Veriication, accuracy, and legitimacy are open issues in these emerging public spaces. The quality of information ranges widely, and some clearly inaccurate and inlammatory work is showcased on an equal footing with other videos.



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